Farns_Mission Statment-Brand Approaches (Revised)

HI Coni!

Heres The revised mission statement you required for. I think making the statement shorter should give a strong idea to user's on how they would react after managing their daily needs.

As far the branding goes, I remembered your critique last Thursday about making approach 1 and 4 Black and Red, for those colors are dominant.

Core Fitter

        

 Core Fit’s purpose is to help manage eating habits to provide a healthier lifestyle to users. The device would scan the user’s body to register nutritional intake. Taking food allergies into account, it will recommend foods to fit healthy daily needs. The device will also provide digital summaries of the user’s daily progress, without the use of medical injections.

Part of the goal of Core Fit is to streamline the dietary process, providing fewer steps than its competition to access essential information. The idea is to provide nothing unnecessary to prevent confusion in this overwhelmingly complex world of diet and nutrition. Core Fitter can even recommend cooking tips and food brands.

The target audience for Core Fit is primarily young adults aged 18 to 35 who work full time.

My direct advertisement will be:

1.    Personal emails

2.    Billboards

3.    Magazines

4.    Web Ads

Brand Identity

1. Sketch 

2. Rough Com

 

 These arnt the colors i'll be picking for my real color palette for I was experimenting with the concepts only. I think Number 12 from the sketch looks pretty convenient to my opinion.

Eleni - Mission Statement & Design Change Logo Ideas

Hello all!

Below I have my mission statement further explaining my product as well as my logo ideas for Design Change. I came up with the name "TodPod" for my product, but it's nothing official yet. I wanted to get some feedback from you guys on your thoughts about the name.

Mission Statement:

Logo Ideas: the first are some ideas that I drew out, but I realized I started adding arrows into the logo, but I know we wanted to stick to just type, so I then moved it to illustrator and recreated some plus some other new ideas. Don't mind the colors I added, I only put color so the 2 different letters were visible. Let me know which you guys like in your opinion. 

Thank you!

Farns_Product Idea

Keenan Farns
Week 2
Concept Development

For my initial concept, I have come up with 2 approaches for A sustainable lifestyle. They’re both have to do with health management. I think one of these 2 approaches would improve the way we sleep and eat.

1. Airport Nap beds: My opinion is that they’re aren’t a lot of sleeping bed within a lot of major airports around the world. I think that they should be important just in case if people’s flights would get delayed. Passengers however would pay A certain amount of fee and the beds they want to sleep in would be placed in a store somewhere, like headphone’s in Radio Shack or so. The beds would provide some sort of MP3 player installed in it, as well for satellite TV.

2. Food Pyramid App: To prevent starvation eating poorly, including getting cancer, I figure there should be some kind of nutrition app on what your body needs for on a daily basis. Accessing  The Food Pyramid App, requires having A particular mobile device, that can attach around your waist, allowing it to scan nutrients in your body, giving A voice command to give you what you need to eat and nourish.  There’s tons of living healthy magazines out there, but to my point of view, they give out too many steps on what to buy and for signing up for programs, that can be expensive. I figure, there should be an App that can scan your body and read what kinds of food you need during the week. The app will give you digital results, which will give solutions on how you’ll manage your diet. The Food Pyramid app would also, give consumers an option to sign up for email newsletters about facts, stories and opinions about what’s happening to food industries from around the world.
The target audience of this app would range between ages 18 to 60 and over.

So I initially thought of doing a product for my company but I honestly had the hardest time picking something that wouldn’t eventually become a swiss army knife. So I switched instead to thoughts of a service that people need. Im not sure where exactly I came up with this idea, it just sort of hit me and I figured I could run with it. 

I want to create a service that that provides service animals for part time work. I know that phrasing sounds a little strange but just hear me out. There are lots of people that require a service animal but cant regularly afford to take care of a pet. Or on a different end parents with children who need extra attention but have a hard time helping their child out in certain situations. This business would have certified service animals that could be rented for work. The animals would help people who suffer from social anxiety, seizures, low blood pressure, blindness and plenty of other conditions I cant think of right now. They would be the extra hand some people need. 

I haven’t been able to come up with a name for this service yet but I want something that would be comforting and positive. The demographic would be mostly parents, however I could also see a number of young adults using this service as well. The only competitors I could imagine are the companies that train and raise service animals. Ill need to do more research into that but as far as I can tell theres nothing really out there like this. I still need to do a lot more thinking and research into this topic but I want to hear what you guys think so far. 

Eleni - Product Idea

Hello all!

So this was a very challenging experience for me. I felt as if almost every invention I came up with, there was already an existing product or something similar to it, or just too impossible to create. I kept trying to think of my daily life, daily routine, thinking about something that I wish I had in order to make my life easier. That surprisingly didn't work out as well as I thought, so then I tried thinking about others and what the general public might need. After a lot of thinking, I finally came up with a product, but I do not have a name for it just yet, but I will present it to you guys.

I decided to ask some of my family members what "thing" they wish they had in order to make their lives easier. One issue that stood out to me and decided to work with was when my older sister said that she hates always having to carry the carseat for her kids in and out of the car, or to detach and reattach it when switching from different cars. She wishes there was an easier way to go about this.

The Product:

My idea, was what if the carseat was no longer its own independent thing, but rather something that became apart of the car. I'm still thinking of how it would be created, whether it be something where you press a button and a built-in carseat pops up, or if the seat folded in someway to transform into a carseat, I'm not sure. But I thought this might be a possible idea for a product because it will most definitely appeal to the mothers group where they too hate having to carry this heavy seat around along with their baby bag and their purse and what not. The family groups in general I feel would like this, because sometimes it becomes a problem for my family when someone needs to pick up the kids, it becomes an issue with whose car has a carseat or if it doesn't we have to go through the whole process of taking the carseat out from one car to the other and having to hook it into the car and that whole process. I feel that this creation will really put car companies into the spotlight because now it will become a contest of who provides the "family car." So competitors can be different car companies. Keeping in mind that I want the ADs to speak for themselves, I feel that imagery of the product of course is super important, but the car as well. I'm sure families will be involved in the advertising as well, but again I'm still brainstorming this idea out.

Please let me know what you guys think and if maybe I should rethink a new product!