Farns_Mission Statment-Brand Approaches (Revised)

HI Coni!

Heres The revised mission statement you required for. I think making the statement shorter should give a strong idea to user's on how they would react after managing their daily needs.

As far the branding goes, I remembered your critique last Thursday about making approach 1 and 4 Black and Red, for those colors are dominant.

Core Fitter

        

 Core Fit’s purpose is to help manage eating habits to provide a healthier lifestyle to users. The device would scan the user’s body to register nutritional intake. Taking food allergies into account, it will recommend foods to fit healthy daily needs. The device will also provide digital summaries of the user’s daily progress, without the use of medical injections.

Part of the goal of Core Fit is to streamline the dietary process, providing fewer steps than its competition to access essential information. The idea is to provide nothing unnecessary to prevent confusion in this overwhelmingly complex world of diet and nutrition. Core Fitter can even recommend cooking tips and food brands.

The target audience for Core Fit is primarily young adults aged 18 to 35 who work full time.

My direct advertisement will be:

1.    Personal emails

2.    Billboards

3.    Magazines

4.    Web Ads

Brand Identity

1. Sketch 

2. Rough Com

 

 These arnt the colors i'll be picking for my real color palette for I was experimenting with the concepts only. I think Number 12 from the sketch looks pretty convenient to my opinion.